Paravera
Keywords
Brand Concept / Naming / Branding
Paravera is a drive-thru cafe service where quality fresh coffee is offered with the purpose of starting your day with a good coffee.
The concept of the brand is to "give a twist to the routine coffee" a trusted coffee that you have around the corner.
The identity was based on a craft + franchise design language, creating a handmade monogram and using a reduced color palette.
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